KFC SEA TURTLE
To kick-start KFC’s expansion of its plastic reduction program, the brand commissioned me to create an art piece made entirely from recycled straws and lids. I created a large-scale portrait of a sea turtle to draw attention to environmental protection and marine life. The artwork combined multiple weaving and layering techniques to construct the sea turtle. The construction of the art piece incorporated methods used by local communities when up-cycling disposable plastic materials.
I was also chosen by the brand to be the face of the initiative and acted as a spokesperson on the media launch day. Watch my video to see my process.
Below:
Photos from the Media Launch Day with Janet Yuen, CEO of KFC Hong Kong and Macau, and the senior executive team at KFC.
